Taking over the Athletic Communications Department in October, Division II West Virginia Wesleyan lacked any brand identity and consistency. The goal this year was to build a visual identity that captured attention, while maintaining a clean and simple look that embodies the feel of campus. Our brand assets include our unique orange color, physical location among the hills of West Virginia, and the personalities of our outstanding student-athletes. Please enjoy some select Winter and Spring content from 2020.
Winter/Spring Academic performance series. Building success off-the-field is one of the biggest strengths of our brand.
West Virginia Wesleyan Men's Basketball was the first team that I ever had the opportunity to work with from start-to-finish in my career. The goal was to highlight individual personalities in our photo shoots, and to generally increase awareness of the team for on-campus attendance and recruiting.
Graphics for social media and website.
Photo retouches.
Football was in their main recruiting cycle from January-March, so the focus was primarily on recruiting pieces that communicated the direction of the program.
The visual approach for Softball in 2020 was aimed at utilizing black as another brand asset.
The visual approach for Baseball was similar to Softball in terms of using bold text to capture attention.
Spring schedule posters designed for print and digital.
Social graphics for other Wesleyan sports.
The social media profiles for each individual sport were designed to cohesively match to communicate brand cohesiveness, and the connected feel of our small campus.
All of our coaches were given Twitter banners so that recruits could easily find and understand position titles, and to generally improve that particular coach's presence on social media.
In six months, our impressions on social media are up over six-hundred percent, and our engagement rate has doubled, compared to the previous period.
Miscellaneous content.
